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| Look for this seal at participating stores |
Small Business Saturday was started in 2010 by American Express with the goal of boosting the revenue for small business owners during the busiest shopping season of the year. The competition for the best deals in town heats up this week as everyone makes the mad dash to find the perfect gift. And I know we all love our giant TVs from the big box stores but when you are looking for unique gifts, turn to the mom and pop shops in your city.
One of the things I love about this tradition is that it affords us the wonderful opportunity to get to know our community. It is such a great thing that we can celebrate the small businesses around us. Many local merchants and artisans have been cut out by larger stores and we have seen this decline more and more in recent years. By going out on Saturday November 30th and purchasing from small businesses in your area you are helping to support our community. Don't be afraid to try a new place. Who knows, you may discover a new favorite shopping spot.
When you need to take a break from running around, don't forget about the small businesses that you can find online. There are many online marketplaces, like Etsy and Zibbet, that have been giving new life to local artisans and designers. Sites like these help keep the spirit of handmade gifts alive. If you have an online shop, or small business, help those around you by giving back to the very community that supports you. The best thing you can do is spread the word about a great small business. Let those around you in on your great find.
Did you know that there are over 27 million small businesses in the US alone? Many of them may be in your city. Here is a great site to find the local small businesses in your area that will be participating this Saturday. If you have a shop, visit www.shopsmall.com to find out how to promote your business this Saturday.
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