Friday, May 25, 2012

New - Shop Swarovski by Color at Beadaholique

My new favorite: heliotrope

A few weeks ago, I discovered a Swarovski effect that I had somehow missed called heliotrope.  It's a gorgeous blue, pink, purple color and I wanted to see what different components we carried at Beadaholique in this beautiful shade.  It made me realize that being able to shop for Swarovski by color would be really helpful, but little did I know that this option was already in the works for our site.

Esther, our wonderful Senior Merchandising and Inventory Operations Manager, was way ahead of me, hard at work on getting the page ready, and it is now live on Beadaholique.com and ready to make your shopping easier.

Part of the new shop by color page
When you click on the Shop Swarovski by Color page, you will see a lovely, organized listing of all of the colors and effects that we offer.  The neutrals and effects are first, going from clear/white to black and then browns.  Next come the fancy effects that really stand out, including my much loved heliotrope!  Then the colors are arranged in rainbow order in a very pretty red, orange, yellow, blue, indigo, violet progression.  

It's super easy now to find exactly the kind of color you are looking for, and then see all of the different components that we have to offer in that shade.  Next time you're shopping for Swarovski, be sure to check it out!

-Megan

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